Résumé
Expedia.com Seattle, WA. | Senior UX Designer, Senior Independent Contributor
August 2019 - present
Current UX Designer for Trip Assistance providing new and ongoing design recommendations and optimizations to Trip Assistance initiatives and touch points
Streamlining team design and execution processes with a new component library, style guide, and playbook to reduce design time, foster collaboration, and facilitate more accurate post-booking visualizations
Lead UX designer on product recommendations initiative “Travel Discovery Experience” responsible for creating a flexible, scalable, reusable recommendation system, contributing to $35.8M in gross profit through homepage placement
As UX designer on Activities line of business, led the complete redesign and implementation of the Activities discovery experience for over 300,000+ unique products, resulting in a +145% engagement of optimized tool sets, +2.8% funnel progression, and bounce rate reduction in both desktop and mobile web platforms
Level 3 A11y Champion routinely participating in Accessibility UATs, Accessibility Annotation support, and frequently hosting “Accessibility for Designers” and “Inclusive Design in the Wild” workshops and presentations
UX Mentor to junior Expedia UX designers and/or those interested in a career in User Experience
zulily.com, Seattle, WA. | Senior Enterprise UX Designer
January 2016 - August 2019
UX lead on exploratory dashboard projects utilizing data science and data visualization underpinned with machine learning to support zulily.com merchandising strategy and planning
UX lead on the zulily.com vendor portal, architecting and designing current and new product management tools and processes to be used by hundreds of vendors (small and large) selling thousands of products on zulily.com
UX lead on major initiatives to streamline internal processes across teams and encourage vendor self-service and independence, resulting in increased savings - $2M annually
Responsible for research and discovery, user profiles, use cases, information architecture, process and task flow diagrams, high fidelity wireframes or prototypes, UAT adherence and user testing
Ongoing collaboration with cross-team representatives and technology team to ensure business and user requirements are met or exceeded
Wunderman Seattle (formerly VML Seattle) | Senior User Experience Architect
July 2012 - September 2015
UX lead on projects for brands including Microsoft, T-Mobile, ITG, Group Health, Crocs, Gap Inc., and REI
Worked closely with clients to establish project and user requirements, goals, and success measurements
Responsible for developing and presenting user experience recommendations and guidance in the form of high-quality deliverables, including research documentation, user profiles and use cases, information architecture, process and task flow diagrams, interactive wireframes and light prototypes
Collaborated with creative and technology team members to ensure alignment with user experience recommendations throughout the project life cycle
Provided agency point-of-view on various UX-related topics, as well as expertise and guidance on UX best practices, modern web methodologies (Progressive/Adaptive/Responsive), and emerging UI design patterns
Participated in creative pitches for new business opportunities and existing client growth
VML Seattle | Lead User Experience Architect
September 2008 - July 2012
Elevated user experience department from an "after-thought" to a "must-have" on any project, from conception to completion
Educated to team members and clients on the value provided by UX processes
Provided content audits and developed site-wide content strategy frameworks
Performed competitive and comparative analyses
Communicated site and page-level requirements to clients and team members via site architecture, site maps, and wireframes
Participated new business pitch processes highlighting user experience value to potential clients
VML Seattle | Senior Art Director
August 2005 - September 2008
As "new hire #1", I helped establish the Seattle office of VML, developing and nurturing the creative culture as well as implementing creative processes
Responsible for strategy, initial concepts, and final visual design of campaign assets including banners, emails, landing pages, and websites
Communicated requirements, specifications, and feedback to remote development teams via redlines, storyboards, and documentation
Amazon.com | Customer Experience Specialist (contract)
May 2005 - August 2005
Created detailed wireframes and information architecture for Amazon-partner websites and new business prospects
Executed proof of concept via light HTML and CSS prototyping
Emphasized user-experience and user-centered design methodology throughout each project
Pivot + Levy | User Experience Design Strategist
November 2003 - May 2005
UX lead for clients including Fleetwood RV, Fleetwood Homes, and Cruise West
Responsible for user-experience design, strategy and research on each project
Created process flows, site maps and wireframes, in addition to documenting functional specifications and requirements
Regional Animal Services of King County (RASKC) | Lead Volunteer and Mentor
September 2006 - present (biweekly on Sundays)
Co-created Cat Adoptions meet-and-greet program in 2008 to support limited shelter staff, help potential adopters, reunite lost pets with owners and evangelize shelter mission to the public
Help plan numerous, large-scale adoption events – developing the event's visual theme, coordinating volunteers on various committees, creating print and digital advertising assets, and securing raffle prizes from local and national businesses
Designed RASKC retail and adoption storefront, "Store of HOPE" (Kent Commons, Kent WA) including space planning, furniture/fixture specifications, retail display requirements, window treatment, visual merchandising and signage
Raised over $5,000 for "The Angel Fund," a foster animal medical care fund, with the design and sales of a limited edition poster set
Girl Scout “Gold Project” Advisor
Winter 2016 - Fall 2017
Advisor for individual “Gold Project” Achievement Award; required semi-weekly touch base; positive yet constructive input, guidance, and feedback throughout the lifespan of the project from proposal to final deliverable